H O M E9% of Facebook users have deleted their accounts according to survey;
While Facebook has endured a number of scandals over the past few years , the fallout and controversy stemming from the Cambridge Analytica saga undoubtedly represents the biggest public relations challenge
the social networking giant has ever faced . Speaking to the gravity of the
situation , Facebook CEO Mark Zuckerberg traveled down(1 )to Capitol Hill this week where he fielded pointed questions (2)from lawmakers about data privacy and a range of other issues . With the outrage surrounding Facebook's privacy policies reaching a fever pitch over the past few weeks , there has been something of an underground movement calling for users to delete their Facebook account altogether .To this point , you may have seen the Delete Facebook hashtag pop upon any number of social media platforms in recent weeks , including ,ironically enough , on
Facebook itself .
While Zuckerberg lastweek said that the company (1)hasn't seen a meaningful drop off in cumulative users , a new survey from Creative Strategies claims that 9% of Americans may have deleted their accounts. The report (via TechPinions ) reads in part : . Privacy matters to ourpanelists . Thirty-six percent said they are very concerned about it and another 41% saying they are somewhat concerned . Their behavior on Facebook has somewhat
changed dueto their privacy concerns .Seventeen percent deleted their Facebook app from their phone , 11%deleted from other devices , and 9% deleted their account altogether .These numbers might not worry Facebook too much , but there are less drastic steps users are taking that should be worrying as they directly impact Facebook's business model . The 9% figure seems impossibly high as it would mean that of Facebook's estimated 214 million users in the United States , 19.2 million deleted their account over the past few weeks alone. Truth be told , we'll probably have to wait until Facebook's for the coming earnings report in order to get a more accurate gauge as to how the ongoing controversy enveloping the company has impacted its
user base .
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